Team

Guide by Cell was founded four years ago by Dave Asheim, after running several technology companies in Silicon Valley. He formed the company in order to combine two passions: technology and museums/cultural attractions.

Many of the same teammates with whom Dave worked in the past joined Guide by Cell to help pursue this vision.

Not all members of the team desired to have their photo made public to the world, but those that are not shy are featured below.

	Anne Many of the beautiful marketing pieces used by our 275 clients were created by Anne. Marketing is as important as the content in the success of a cell phone tour.
	Dave Dave will go to any height to pursue another interested client. Dave spent the past 12 years as CEO of several telco companies serving millions of callers each month. He is the world's expert on cell phone/podcasting/text messaging guides and speaks at over ten conferences each year on the future of mobile technology in cultural institutions.
	Grant Always on his cell phone, Grant explains the popularity of Guide by Cell to another interested museum. His background in both art and archaeology are appreciated by clients.
	Jim Jim's software skills are only surpassed by his ablity to imitate Donald Duck and other Disney characters for an audio tour.
	Jun When not creating world-class technology applications (as he has for the past five years), Jun might be found gaining inspiration on hiking trails.
	Kat Even on her wedding day, Kat continues her training of another satisfied Guide by Cell client.
	Kent For 25 years Kent built some of the most powerful telephone based applications in the country. After we began referring to him as "doctor of technology" we think he took his new title a bit too seriously.
	Lee One might think after starting two successful phone based companies in the last 11 years, Lee would prefer an office with a desk. Instead he enjoys sitting in front of one of our many server cages at our earthquake proof super secure network operating center, watching the lights flicker as millions of visitors call into a tour.
	Max Max (fourth row, second from left) enjoys creating new enhancements to entice clients and their visitors. He has 15 years experience with building large scale computer hardware operations.
	New Client Set-Up Team Too numerous to mention, we are nonetheless proud of the team that is handling all the new client orders for cell phone audio tours. The group has grown from just a few people 18 months ago to what you see here today.
	Sal Sal is of the old school when it comes to dressing up for work. But after running many Wall Street companies, old habits are hard to change. His deep management experience in customer service, sales and marketing are invaluable resources.
	Sandy Having her 747 pilot's license gives Sandy so much flexibility to visit any client anywhere in the world at a moment's notice.