Promoting your audio guide tour

Marketing your cell phone audio tour is as important as the content. Seen below are examples of three primary ways organizations promote their tour. Some of the examples were created to illustrate different approaches, and others are actual examples currently in use.

We can provide Adobe Illustrator files of many of these to help you easily create your marketing material. Click on any of the images to see a larger size, and if there is text on the reverse side, to also view the back side.

1. Visitor handout
2. Wall or item identifier sign
3. Pop-up floor banner

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1. Visitor Handout

Petersen Automotive Museum Los Angeles, CA History of car tour	California Academy of Sciences San Francisco, CA Handout inspires calls from home after museum visit
Museum of Science Boston, MA Green building tours	Japanese American National Museum Los Angeles, CA Noguchi Exhibition
Yerba Buena Center for Arts San Francisco, CA Live theater performances	Asia Society Museum New York, NY General audio tour
Valley Forge National Park King of Prussia, PA NPS outdoor driving/walking tour	Detroit Historical Society Detroit, MI Tour celebrating grand re-opening
U.S. National Arboretum Washington, DC Herb garden tour	Museum of Contemporary Art Los Angeles, CA Painting in tongues exhibition
History San Jose San Jose, CA Walking tour	Museum of the Holocaust Los Angeles, CA Tour sponsored by Cingular
San Jose Museum of Art San Jose, CA Spanish and English tour	Brooklyn Museum Brooklyn, NY William Wegman exhibition
Holden Arboretum Kirtland, OH Outdoor garden tour	Zinc Design Furniture San Francisco, CA Handout for later reference

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2. Wall or item identifier sign

Small sign	Sign with background
Library of Congress sign	Small sign with teaser question
Sign with photo	Sign with question
Sign with teaser question	Zoo sign with question
Dramatic sign	Large outdoor sign with question and photo

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3. Pop-up floor banner

Lady on cellphone	Special exhibition
Garden or Arboretum	Arboretum or garden
Zoo	Automotive museum
Museum	Museum
Special exhibition with photo of art	Lady in museum on cellphone
Garden or arboretum	Graphical banner

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